X Close

Compliance and Privacy

Confidently listen to your customers and build trust with PossibleNOW’s applications and services while ensuring compliance with relevant privacy regulations.

Download Our Preference Management Buyer's Kit

Global Privacy

With data breaches becoming more common every day and marketing technology that tracks and targets consumers with personalized advertisements, privacy is at the forefront of everyone’s mind. Countries around the globe are introducing new privacy regulations to drive companies to adopt a posture of transparency and trust. In 2018, the EU’s General Data Protection Regulation (GDPR) went into effect. And this triggered many others to follow suit. Many companies are still confused about how the GDPR impacts them and their business processes. So, deploying cost-effective solutions that are privacy compliant is important, because it’s easy to underestimate how badly the fines and consequences of noncompliance can affect businesses of all sizes, from SMB to enterprise.

The EU is leading the way for more stringent regulations. In addition to GDPR, the new ePrivacy Regulation is right around the corner to replace the former ePrivacy Directive. Other countries are also taking action, and although the US doesn’t yet have a federal privacy law, individual states have begun their own legislation.

List Management

U.S. Privacy

Without a federal privacy law, states are proposing their own individual laws. They vary widely and are a constantly-changing landscape. Some focus on internet and social media privacy, some focus on general consumer privacy protection, but all of them will affect companies doing business in the US. As you can see in the graphic below, the U.S. privacy landscape can be overwhelming, which is why it is important to deploy needed applications from a solution provider that actively tracks compliance and privacy regulations and builds their application with “privacy by design”.


  • U.S. Privacy Law Comparison

Research Report on the Anatomy of a Preference Center

What Our Customers Say

We could go on forever about the benefits of enterprise preference management, but sometimes it’s better to let our customers do the talking.

Listen to their challenges and solutions — and get inspired!


  • Twitter
  • RSS
  • YouTube
  • LinkedIn
What interests you? Visit our Preference Center & tell us.