With data breaches becoming more common every day and marketing technology that tracks and targets consumers with personalized advertisements, privacy is at the forefront of everyone’s mind. Countries around the globe are introducing new privacy regulations to drive companies to adopt a posture of transparency and trust. In 2018, the EU’s General Data Protection Regulation (GDPR) went into effect. And this triggered many others to follow suit. Many companies are still confused about how the GDPR impacts them and their business processes. So, deploying cost-effective solutions that are privacy compliant is important, because it’s easy to underestimate how badly the fines and consequences of noncompliance can affect businesses of all sizes, from SMB to enterprise.
The EU is leading the way for more stringent regulations. In addition to GDPR, the new ePrivacy Regulation is right around the corner to replace the former ePrivacy Directive. Other countries are also taking action, and although the US doesn’t yet have a federal privacy law, individual states have begun their own legislation.