1-800-585-4888 
STRATEGY
Catalyst
Need help getting started? Catalyst provides insights and guidance enterprises need to build a business case and a plan for implementing zero-party data (preferences, consent, & insights data) strategies successfully. This plan will help you regardless of whether you leverage our platform or build one inhouse.
TRUST
Zero-Party Data
- Unique to brand
No other competitor has the data or can buy it - Ultimate "source of truth"
Customers provide data directly and voluntarily - Relationship based
Customer's level of trust leads to their willingness to share their data - Mutually beneficial
Customers receive value in exchange for data they share
CATALYST
A Consultative Approach to Establishing Your Zero-Party Data Strategy
Our strategic consulting team will guide clients through a proven methodology to ensure their organization has a clear plan forward to enable a personalized, relevant, and compliant marketing approach to preference management, consent, and insights management.
A Catalyst engagement positions you to:
- Identify high-impact ROI & ROMI opportunities
- Increase revenue from new channels
- Improve customer loyalty
- Reduce compliance and regulatory action risks
- Provide a high-level roadmap and deployment plan
- Provide the basis for organizational alignment
- Leverage subject matter expertise and knowledge transfer
- Enhance clarity of brand promise & trusted relationships
- Create seamless cross-channel content & conversion strategies
CATALYST
Engagement Overview
Approach
- Onsite Discovery – week 1
Structured deep dive discovery session with goal to understand current gaps and needs - Development and Analysis – week 2
Review onsite findings, organization supplied artifacts, supplemental research into high level gap assessment and key themes - Business case and value drivers – week 4
Initial draft of key ROI components with supporting dollar contributions - Final workstream deliverables – week 6
Provide executive summary PowerPoint deliverables and recommendations
Deliverables
- Current and future state recommendations
Deep dive discover sessions with key functional stakeholder – summary findings/themes - Industry best practices & UX/UI examples
Thought leadership and knowledge transfer with relevant industry wireframe examples - Identification of key business case drivers
Identify, collect, and prioritize key value drivers across the organization. Quantify ROI. - Rationalized Implementation Roadmap
Prioritized preference, consent, and insights management roadmap
