Atlanta, Ga. – July 10, 2014 – PossibleNOW, the leading provider of customer engagement and enterprise preference management solutions, today announced the launch of its MyPreferences® Momentum consulting service, a special offering through its professional service organization designed as a catalyst for the planning and adoption of preference management and customer personalization programming.
“Enterprise preference management is both an opportunity and a challenge for organizations,” said Scott Frey, CEO of PossibleNOW. “Preference management helps a company better understand what customers want from its brand. Understanding a customer’s preferences allows an organization to engage in more meaningful interactions and gives the customer control to correct the conversation.”
Frey continues, “Defining scope and actionable next steps are often the biggest obstacle to the adoption of a preference management strategy and personalization initiatives. MyPreferences Momentum is designed to address this need through careful analysis and the delivery of clear objectives. In a matter of weeks, companies get a clear picture of the success metrics and key value drivers to each of the business units impacted by the implementation of preference management. Because preference management is an enterprise-wide initiative, gaining buy-in and alignment with key stakeholders helps ensures the success.”
Momentum consulting projects are designed to help internal stakeholders build a business case and develop a plan for preference management implementation. The process includes:
Typically completed in just four to six weeks, MyPreferences Momentum consulting projects offer a timely and cost-effective means to form a detailed plan for enterprise preference management that includes participation from all the key stakeholders necessary for implementation. PossibleNOW will offer Momentum direct to its customers and through its growing network of partners.