Atlanta, Ga. – April 29, 2013 – PossibleNOW, the leading provider of customer experience and enterprise preference management solutions, today announced that it has partnered with leading email and cross-channel marketing solutions provider Responsys, Inc. (Nasdaq:MKTG) to provide technology supporting Interact Preference, a new offering within the Responsys Interact Suite. Designed to provide customers with a unified, cross-channel view of their preferences and permissions, Interact Preference will leverage PossibleNOW's MyPreferences® enterprise preference management solution to give marketers a trusted view into the customer voice across every communication channel and preference collection point.
"CEOs and CMOs now recognize the key role that preference management plays in enhancing customer engagement," said Scott Frey, CEO of PossibleNOW. "Our partnership with Responsys enables more of the world's leading brands to make enterprise preference management a truly seamless part of their cross-channel marketing program."
Launched in 2011, MyPreferences empowers companies to have relevant conversations with prospects and customers and thereby increase engagement, retention and lifetime value of the customer while protecting against regulatory exposure by efficiently collecting and distributing the unique preferences of customers and prospects across all marketing channels. MyPreferences lets companies easily aggregate and manage the marketing, account servicing and privacy preferences of customers through a SaaS-based platform that seamlessly integrates with the client's existing infrastructure. The Responsys partnership represents a significant milestone in PossibleNOW's strategy to enhance its fast-growing direct sales channel with a robust marketing automation channel partnership network.
"In less than two years, MyPreferences® has changed the enterprise customer experience landscape and helped brands connect with customers in more relevant ways," said Frey. "Our new relationship with Responsys is a significant confirmation of how our technology and thought leadership can impact global brands."
To learn more about PossibleNOW's MyPreferences, go to www.mypreferences.com.