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  • Professional Association for Customer Engagement Honors Sandy Tafur With Fulcrum Award

    ATLANTA, GA – March 28, 2013 – Sandy Tafur, Manager of Client Success at PossibleNOW, the leading provider of customer experience and preference management solutions, is the 2013 recipient of the Fulcrum Award from the Professional Association for Customer Engagement (PACE). Ms. Tafur received the award during a luncheon at the organization's recent annual convention in Scottsdale, Arizona.

    PACE, formerly the American Teleservices Association (ATA), is the only non-profit trade organization dedicated exclusively to the advancement of companies that utilize contact centers as an integral channel of operations. PACE enhances the ability of its members to provide outstanding customer engagement solutions to their customers and optimize revenue generation activities in global multi-channel contact center environments.

    "The Fulcrum Award is the highest individual award that PACE gives for contributions to the industry, the Association and commitment to Community Service. PACE is honored to present this year's Fulcrum Award to Sandy Tafur," states PACE CEO, Phil Grudzinski. "Sandy exemplifies the heart and soul of PACE. It is through members like her that PACE has truly been able to set the industry standards as high as they are."

    "It is an honor to be recognized by my peers for my service to the Southeastern chapter," says Sandy Tafur, former chapter president. "Presiding as chapter president for the past three years was a tremendous opportunity to contribute to PACE as well as my local community. During my tenure, our chapter and its board members produced 16 successful events and raised more than $20,000 for local charities."

    For more information about PACE and the membership that the organization serves, visit

    To learn more about PossibleNOW's MyPreferences, go to

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