The Preference Manager application in the MyPreferences solution suite is a specialized database application that supercharges your CRM. This enables you to leverage the power and value of your existing systems while taking advantage of the unique capabilities that enhance compliance management and increase technical efficiency.

The centralized approach to preference management enables a broad array of reporting capabilities to support your company’s strategic business decisions.

Features

• Database-oriented architecture provides a centralized repository for managing all enterprise preference data
• Comprehensive data model supports
• Multiple marketing channels
• Company, affiliate and program-level preference data management
• Complete historical archiving of all compliance data
• Secure infrastructure and connectivity with collection touchpoints throughout your enterprise for gathering and managing preference data
• Highly configurable management settings

Benefits

• Provides a central System of Record for preference management
• Enables permission-based marketing
• Provides the capability to manage preferences across the enterprise — privacy, account servicing and marketing
• Reduces regulatory compliance risk by maintaining complete logs on all preference data
• Supports cross-channel marketing programs
• Encourages customer and prospect engagement

Learn more about the benefits that MyPreferences can offer your organization at www.mypreferences.com.

For more information, contact us at (800) 585-4888 or info@possiblenow.com