Get personal with your customers and prospects!

The Preference Center application of the MyPreferences solution lets consumers designate how and when you may contact them. Preference Center is an easy to use web interface that lets consumers indicate their preferences for marketing, account servicing or privacy across all marketing channels.

Enhanced preference profiles give your customers and prospects the ability to choose what they want, when they want it and how they want to receive it. Your company gets the information necessary to build a lasting relationship with each individual.

Features

• Easy-to-use web interface
• Easily configure the consumer interface to add new preference collection programs
• Collects preferences that specify what information the consumer wants, the frequency that they wish to receive communication from you and the desired marketing channel
• Designate related programs to encourage opt-ins for similar products and services
• Deploy spot collection points on your web site to maximize the opportunities for collecting opt-ins
• Allows use of multiple collection touch points such as web sites, micro sites, mobile, social media, kiosks, and IVR systems
• Enables consumers to manage their information-sharing preferences to effectively comply with federal and state rules such as FACTA

Benefits

• Allows consumers to express detailed opt-in and opt-out preferences
• Complies with CAN-SPAM and information sharing rules
• Maintains up-to-date contact information by making persistent preference management available
• Improves ROI on marketing campaigns by eliminating marketing waste

Learn more about MyPreferences and Preference Center by visiting www.mypreferences.com.

For more details, contact PossibleNOW at (800) 585-4888 or info@possiblenow.com.