PossibleNOW pioneered the concept of Enterprise Preference Management with its MyPreferences cloud-based solution.

MyPreferences™ enables companies to increase marketing ROI by satisfying the contact preferences of customers and prospects while ensuring regulatory compliance. MyPreferences lets companies easily collect and manage the marketing, account servicing and privacy preferences of customers and prospects.                               

MyPreferences differs from CRM systems or other applications in that it is an enterprise solution that accommodates all marketing channels and encourages opt-ins. Consumers can choose their preferred contact method as well as the frequency or type of communication. Most other solutions focus on handling opt-ins and are often channel-specific, such as handling only requests to be removed from email lists.

Organizations who implement MyPreferences gain these benefits:

• Integration with existing marketing databases or CRM systems that make the preference data actionable throughout the enterprise
• A single view of a customer or prospect’s contact and privacy preferences which eliminates “silos” of data in complex organizations
• The ability to eliminate marketing waste by marketing to a consumer’s preferences

The MyPreferences Solution suite consists of:

Preference Manager

Serves as the central management platform for preference data across your enterprise and provides a central System of Record

Preference Center

Enables your customers to specify what information they want to receive, when they want to receive it, and the desired communication channel

Status Manager

Tightly integrates with your CRM or marketing database to provide your existing systems with the current contactable status of any customer or prospect record

Quickcheck

Provides your field agents or third party vendors with the ability to check and update the contactable status of any customer record in real-time

MyID

Identifies and links unique customers and prospects across the enterprise to provide a single,
unified view

Industries served:

MyPreferences can be used by any company that performs direct marketing (phone, email, mail, fax, text messaging) or needs to service a consumer client base including:

For more information about Preference Management, contact us at (800) 585-4888 or info@possiblenow.com or visit www.mypreferences.com.