PossibleNOW pioneered the concept of Enterprise Preference Management with its MyPreferences cloud-based solution.
MyPreferences™ enables companies to increase marketing ROI by satisfying the contact preferences of customers and prospects while ensuring regulatory compliance. MyPreferences lets companies easily collect and manage the marketing, account servicing and privacy preferences of customers and prospects.
MyPreferences differs from CRM systems or other applications in that it is an enterprise solution that accommodates all marketing channels and encourages opt-ins. Consumers can choose their preferred contact method as well as the frequency or type of communication. Most other solutions focus on handling opt-ins and are often channel-specific, such as handling only requests to be removed from email lists.
Organizations who implement MyPreferences gain these benefits:
- Integration with existing marketing databases or CRM systems that make the preference data actionable throughout the enterprise
- A single view of a customer or prospect’s contact and privacy preferences which eliminates “silos” of data in complex organizations
- The ability to eliminate marketing waste by marketing to a consumer’s preferences
The MyPreferences Solution suite consists of:
MyPreferences can be used by any company that performs direct marketing (phone, email, mail, fax, text messaging) or needs to service a consumer client base including: