Effective marketing programs require more than simply distributing a message across a variety of digital and conventional channels. You need to know who you are targeting and you must make snap decisions about how best to reach them. Visual Analytics provides a robust set of tools that provide a graphical representation and real-time analysis of your marketing data. And dashboards ensure that all of the data is at your fingertips when you need it most.
A picture paints a thousand words
- Leverage a comprehensive tool suite to design meaningful reports that breathes life into data.
- Communicate complex marketing activities through easy to understand graphs and charts that enable rapid decision making when it counts.
- Understand the effectiveness of your marketing mix by viewing a visual representation of your campaign results.
Start high and then drill into the details of your data
- Click on a bar graph or a point on a line chart to instantly drill into the data records used to construct that value.
- Identify your high-value customers or isolate the worst performing regions.
- View your data in new ways to gain better insight into what is happening in your marketing programs
Dashboards keep frequently used reports at your fingertips
- Build a dashboard for a single campaign or for a rolled-up view of your marketing activities.
- Access the dashboard from the desktop or publish it to the web.
- Access latest performance results, pulling live marketing data directly into your dashboard.
For more details on our Campaign Management solutions, contact us at (800) 585-4888 or email@example.com.