Typical Marketing Scenario
As the head of marketing, you have a mandate to find new and innovative ways to target consumers, decrease marketing costs and increase ROI. Ideas are flowing, people are engaged and excited, and you’re thinking that this couldn’t be going any better.
Then you say, "I want the first set of campaigns ready to launch in a week." Crickets! "Did I say something wrong?"
And then it starts:
"IT provides us with that data, but given their bandwidth, it can take a long time to get it…the data we need is spread all over the place…different systems identify customers differently; there’s no consistent key, so we have no way of identifying people across multiple systems."
This is an all too familiar scenario.
However, PossibleNOW knows this seemingly hopeless situation can be turned into a success with the PossibleNOW Data Management solution.
- Data Intake
This self-serve tool is designed with the marketer in mind. Data Intake removes the complexity of designing and building your data mart. In just minutes, you can build an automated process to load your initial database and subsequently update data as files are received.
- Users leverage a wizard to provide basic information about the file, such as Location, File Classification (customer, prospect, account, transaction or custom) and Load Strategy (full or incremental load)
- Data Intake auto-detects the remaining file information including Layout (e.g. file type, field names, and data types) and Data Classifications (e.g. name, address). We use this information for Address Standardization and Consumer & Householding processes.
- Data representations are automatically represented in Interaction, so you can start using your data to build campaigns immediately.
- Database Management
PossibleNOW Data Management combines a world class ETL (Extract, Transform and Load) tool with proven processes, industry standards, and best practices in the areas of customer data integration, probabilistic/fuzzy consumer matching, and data quality.
- The platform provides users with a powerful set of capabilities to build and maintain a data mart that can be leveraged to make quick and informative business decisions.
- Pre-built tools for Address Standardization & Correction, Master Customer Key Management, Householding and Consumer Match/Merge make these once difficult tasks a breeze.
- Manage all of your digital database assets to create a unified view or Master ID of your customer including their address, telephone numbers, mobile numbers, emails, and other contact methods.
- Contact Optimization
Managing contacts with customers and prospects is challenging work. Optimizing contacts to ensure maximum efficiency is even more challenging. PossibleNOW Contact Optimization provides a process framework that addresses all of these challenges.
- First, obtain and filter leads to identify your best prospects.
- Then utilize analytical tools to build a scoring model to determine who you want to market to, which products to offer them, and the best channel to reach them.
- Make contact with PossibleNOW’s robust multi-channel customer contact application.
- Use the campaign tool to maintain the relationship with every contact.
- Finally, use continual monitoring tools to improve the performance of your campaigns.
For more details on our Campaign Management solutions, contact us at (800) 585-4888 or email@example.com.