Marketing campaign management can be complex and challenging — especially if you utilize multiple marketing channels including mobile and social media. PossibleNOW’s Convergent Marketing Platform (CMP) can help you simplify this task by effectively planning, creating, executing, and measuring marketing activities.

By targeting the right message to the right audience, you increase your marketing effectiveness and boost revenue opportunities. Our CMP platform lets you personalize your communications in less time than other platforms. And, you can save even more time by automating many processes!

Our Marketing Automation Platform has three major components:

Data Management

Leverage market-leading data tools for accessing, profiling, cleaning, standardizing, matching, linking, and integrating databases — all accessed via an intuitive graphical user interface. Accelerate time to market with your campaigns and reduce implementation complexity when building a single integrated view of your data, with best practice-based templates and macros. 

Interaction

Reap a wealth of benefits by using the most intuitive, flexible, and powerful platform to manage your marketing campaigns. By leveraging an enterprise-strength library of reusable components, you can create and maintain a compelling dialog with your customers and prospects. Perform lights-out execution across multiple channels, harness your teams' collective strength through workplace collaboration and observe results as they happen. 

Visual Analytics

Effective marketing programs require more than distributing a message across a variety of digital and conventional channels. You need to know who you are targeting, measure the results and react accordingly. Visual Analytics provides a robust set of tools that provide a graphical representation and real-time analysis of your marketing campaign results. And management dashboards ensure that all of the data is at your fingertips.

Our fully integrated campaign management platform lets you:

• Simplify management of marketing and campaign databases
• Work with any database engine such as SQL Server, Netezza, Oracle
• Leverage a library of best practice components enabling you to configure complex marketing processes quickly
• Deliver highly targeted cross channel communications to the right consumers with the right message
• Provide a complete closed-loop marketing process

For more details on our Campaign Management solutions, contact us at (800) 585-4888 or info@possiblenow.com.