Entrepreneurial Driven. Solution Oriented.
PossibleNOW provides enterprise preference management solutions that let marketers personalize multi-channel communications to their customers and prospects. By enabling consumers to manage their preferences — including the preferred means of contact, the optimal frequency, the specific products or services of interest, and account servicing preferences — organizations send more targeted messages and eliminate marketing waste.
Most organizations struggle with silos of data spread across divisions, brands or vendors. There’s no single view of a customer or prospect’s preferences. With lack of personalization, organizations may bombard consumers with messages that are not relevant or not delivered via the preferred contact media. Plus, constantly changing consumer privacy legislation such as Do Not Call laws further complicate marketing efforts.
PossibleNOW’s technology solutions solve the complexity in collecting and managing consumer preferences. And, our solutions come with a 100% compliance guarantee to certify every marketing campaign prior to execution. Companies can improve the customer experience, increase response rates and stretch their marketing dollars.
So, how did we gain our expertise in consumer preference management?
It started with privacy. In 2001 PossibleNOW launched DNCSolution®, the first cost-effective cloud-based application that addressed compliance with the various state Do Not Call laws. By the time the federal Do Not Call Registry was launched in 2003, DNCSolution had earned the reputation as the direct marketing industry’s most comprehensive solution for Do Not Contact compliance. DNCSolution was soon expanded to ensure compliance with other consumer privacy legislation such as the CAN-SPAM Act.
But we quickly recognized that if organizations were to increase the effectiveness of their marketing campaigns, they needed to go beyond simply complying with privacy opt-out requirements. They needed to encourage opt-ins by enabling consumers to designate how and when they wished to be contacted. They needed to collect customer and prospect preferences via multiple touch points — web sites, kiosks, cell phones, and more.
We made this vision a reality with the release of the cloud-based MyPreferences™ application that helps organizations increase their marketing ROI through enterprise preference management. By providing consumers with the ability to choose what information is important to them and how and when to receive that information, companies gain the ability to communicate in ways that are:
- Relevant to the consumer
- In line with consumer expectations
- Compliant with privacy regulations
Today, PossibleNOW solutions serve many Fortune 500 companies and thousands of the largest direct marketers in the world. We leverage our expertise in information technology, database management and regulatory compliance to provide cloud-based applications and professional services in three key areas: