PossibleNOW Offers Do Not Call Compliance Services To Prudential Real Estate

ATLANTA, GA – April 5, 2004 – PossibleNOW, the trusted source for comprehensive and cost-effective compliance solutions for companies who make unsolicited sales contacts to consumers, will offer services to The Prudential Real Estate Affiliates, Inc., a business of Prudential Financial, Inc. [NYSE:PRU].

PossibleNOW will offer Prudential Real Estate sales professionals special rates for access to DNCQuickcheck, an effective online service for compliance with federal and state Do Not Call regulations.

PossibleNOW’s Internet-based compliance solutions provide a set of tools that help its users comply with all aspects of the state and federal Do Not Call laws. DNCQuickcheck is specifically designed to deliver comprehensive regulatory compliance tools to the individual real estate professional, yet still be fast and easy to use. Above all, DNCQuickcheck provides the ability to identify consumers who don’t want to be contacted.

“Federal law requires that real estate professionals and their companies have policies and procedures in place to avoid making prohibited calls to consumers. Brokers, in particular, need to know that they can be held liable for the actions of those who work for them. PossibleNOW’s DNCQuickcheck helps brokers and their staffs meet these compliance requirements. DNCQuickcheck provides thorough compliance documentation and information that can be audited to assist with an affirmative defense in the event of unwarranted claims,” states Scott Frey, PossibleNOW CEO.

Frey explains, “DNCQuickcheck helps eliminate potential liability from calling campaigns. Its ease of use makes it simple for real estate professionals to integrate compliance efforts into their marketing activities. For instance, prior to making any calls to FSBOs, referrals or expired listings, they can use DNCQuickcheck to proactively eliminate Do Not Call numbers. This ensures compliance with the laws and helps real estate professionals with prospecting efforts.”

In addition to list scrubbing and compliance reporting, DNCQuickcheck helps companies comply with new regulations by offering:

• Staff training on correct procedures for complying with Do Not Call laws
• Policy Wizard, which provides the steps necessary in developing a company policy
• Automatic delivery of the company’s Do Not Call policy to consumers upon request
• Identifies the pertinent “Established Business Relationship Rules” associated with DNC phone numbers.
• Notification about changing Do Not Call regulations
• Management of an internal, company-wide Do Not Call and Do Not Contact lists

For more information about DNCSolution and wireless number portability compliance, please call PossibleNOW at (800) 585-4888 or (770) 255-1020.