PossibleNOW Releases EBRSolution™ To Help Direct Marketers Utilize The Established Business Relationship Exemption

ATLANTA, GA – April 5, 2004 – PossibleNOW, the trusted source for comprehensive Internet-based do not contact compliance solutions, announces the availability of EBRSolution™, an online service to assist direct marketers with the appropriate and effective use of the Established Business Relationship exemption in outbound calling campaigns. EBRSolution joins the DNCSolution™ suite of online services that ensure complete, comprehensive do not contact compliance with state and federal do not call, do not e-mail and do not mail laws.

Newly implemented Do Not Call laws have eliminated most exemptions. However, one important exemption remains – the Established Business Relationship (EBR) exemption. The federal government allows direct marketers to call consumers for up to 18 months following their last transaction with the company (order, ship date or payment), and up to 3 months from the last inquiry. The state laws vary with respect to this exemption.

EBRSolution helps direct marketers solve the problem of safely calling consumers and proving that they are in compliance with the EBR exemption. With EBRSolution, direct marketers can demonstrate that proper procedures are in place and that they are utilizing the exemption correctly.

“EBRSolution helps companies safely call existing and recent customers and ensures compliance with Do Not Call laws,” explains Scott Frey, CEO of PossibleNOW. “Utilizing the EBR exemption to place outbound sales calls to consumers requires a high level of diligence since calling a Do Not Call phone number without an EBR exemption is illegal.”

Frey continues, “The release of EBRSolution emphasizes our desire to assist our customers with all aspects of their compliance activities. EBRSolution is ideal for companies who want outbound telemarketing to continue to be a viable means of selling in this new era of mounting regulatory requirements.”

Companies can use EBRSolution to identify Do Not Call numbers and the exact federal and/or state jurisdictions that apply. EBRSolution also includes the following functions:

• Applies the correct and most stringent EBR rule to each Do Not Call number identified. In some cases, state laws are more restrictive than the federal.
• Creates a calling file with a “Good Through Date” which is the date that a customer’s phone number can be called based on the date of the last transaction or inquiry
• Archives the file and documents the process, and provides an e-mail receipt to the direct marketer.

For more information about DNCSolution and wireless number portability compliance, please call PossibleNOW at, (800) 585-4888 or (770) 255-1020.