Avoid the dreaded global unsubscribe by offering "opt-downs" - the ability to change frequency of email delivery or to only receive emails about products or services of interest.
Use management console to search on opt-ins & opt-outs by customer
Use preferences to re-target future campaigns & correct the conversation
Access campaign & program level reporting
Use third party survey tools; get bulk data access for list management
Access clear & concise graphical reports
on your desktop, tablet or smartphone
Research shows that nearly 65% of people opt-out of emails because the content is not relevant or timely.