Mobile/TCPA & GDPR Compliance Read More

 Solutions & services for mobile/TCPA compliance & GDPR compliance Read More

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Consent and Cookie Consent

Honor your customer’s preferences while ensuring ePrivacy regulatory compliance.

GDPR Compliance Solutions & Services

GDPR regulations and anticipated ePrivacy regulations require marketers to collect express consent prior to communicating with EU data subjects or placing cookies on their personal computer or mobile device. Therefore, it is important to ensure consent is collected at the right point, with the correct content, in the right language and locale. To streamline this process, developers need access to pre-approved, pre-configured data.

The MyPreferences preference data platform solves for this by providing virtually unlimited capabilities for configuring consent and preference capture based on required use cases, local legislation types and other mitigating factors.

MyPreferences provides:

Deep preference and consent segmentation capabilities

Customizable consent language based on locale, geolocation, customer types, etc.

Support of express (click a check box) or implied consent

Storage of the consent using pseudonymous IDs if PII data is not available

Ability for consent to enable additional preference collections

Revocation of consent to automatically opt-out of implied or child consents

Consent audit history including consent text, date/time, and source of consent capture

Customized privacy policies based on local laws and jurisdictions


Help Me Prepare


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